Into Creative: Make it Happen

My Braindiving™ Idea-Generating Technique Can Pinpoint the
Exact Concepts and Words for Creating Your Own Winner.

Hi, My name is Henry S. Olguin. My friends call me Hank. Into Creative is my brainchild, and I invite you to use my creative, sales-driven ideas and approaches to help you achieve your personal brand of success. Whether you run an established company or startup, a small business or non-profit, you are undoubtedly challenged everyday to increase your sales, enrollment, orders or donations. You may have tried a variety of marketing and sales approaches. You may have even hired an ad agency or professional copywriter to create some of your promotional materials. If you’re still dissatisfied with the results, maybe you just haven’t come up with the perfect ideas and words to make your project really take off. I know how frustrating that can be. I’m sure if you heard the right combination of words, you would say, “That’s it! That’s how my story should be told.”

Imagine how you will feel when you hear your product or service presented in such clear and exciting terms that it becomes irresistible to your prospects. Imagine seeing the results from using terms that touch their deepest emotional needs. Remember, it’s been proven, countless times, that well-chosen words motivate and sell when combined with compelling emotional appeals. We know that people buy largely for emotional reasons, not rational ones. The formula can work for you as it has for many others. The trick involves selecting just the right words to trigger your prospect’s emotions.

   The difference between the right word and almost the right word
   is the difference between lightning and the lightning bug.
                                                                 Mark Twain

Another equally important trick involves coming up with a substantial quantity of relevant ideas for creating the message that is right for you.

All words are pegs to hang ideas on.
Henry Ward Beecher

To illustrate that I understand some of these concepts and strategies, I’ll give you a couple of brief notes on my background—one that includes considerable experience with words, creativity and ideas. If you want more details, just click on the Bio link.

I have spent more than thirty years working as a writer, creator and communicator. I’ve written everything from TV commercials, print ads and jingles to brochures, press releases and radio spots. Last year, I wrote my first book, a memoir. Pretty exciting! It’s being edited right now, and I hope to publish it soon.

I have worked as a Copywriter and Creative Director for a major advertising agency, GSD&M, and have run my own creative services boutique with a partner. During this time, I put my creativity to work for major clients such as Coors, Fannie Mae, Coca Cola and others. Before my ad agency days, I worked as the Communications Director for a national, non-profit program, SER, Jobs for Progress. Along the way, I have picked up more than 60 awards for creative excellence, including two Clios and a national Addy.

I have probably written hundreds of thousands of words. In spite of my many years as a writer, I believe one should never stop learning. That’s why I recently enrolled in an advanced course on direct-response copywriting presented by the American Writers and Artists Institute. The course, taught by some of the masterminds of copywriting such as Michael Masterson, Paul Hollingshead and Don Mahoney, has taught me copywriting secrets and techniques that have generated literally billions of dollars in revenues. I’m ready to put these secrets and techniques to work increasing your sales and profits.

Now, it’s important to know the writing tricks of the trade, but perhaps more important to understand creativity and strategic thinking. I’ve made it a point to do just that. I even provide seminars on the subject. You can read more about that side of my activities by clicking on the Creativity Training link.

The greatest creative ideas start with a sound strategy—a clear direction, map or blueprint.

That is one of the guiding principles I have adhered to throughout my career.

In other words, I believe in sound strategic thinking as a requirement for effective creative content. The two are working partners. I use this concept to help clients and teams effectively integrate their sales and marketing activities and materials.

I also believe that our creative mind is the wellspring of ideas, the place where we go to solve problems, find ways to do things better, faster, more efficiently. I’ve developed a simple but productive brainstorming technique, Braindiving™, that I use to tap into that wellspring and generate countless ideas quickly. Not only can I put the technique to work for you independently, I can train you and your staff to use it. Keep in mind, ideas, ideas, ideas are what we are after, and that’s what I specialize in. I know there are copywriters out there as good as me, but I doubt that any are better at generating winning ideas.

Money never starts an idea; it is the idea that starts the money.
W.J. Cameron

In closing, here are comments from a few clients who have benefited from my thinking.

In a very short time, Hank learned the essence of a business he knew nothing about. He then gave us a clear marketing focus and communication approach. Our business has already doubled since he helped us.
Raoul Rodríguez Walters
Mexico Advisor

No question about it, Hank is the idea man. He sits there and cranks them out by the dozen and then he proceeds to sell, sell, sell them.
Michael Rey
Intersection Studio

Hank and I played football in college together. I was the quarterback, but if I’d known what a great sales writer he was then, I would have let him call the plays.
Joe Kapp
Joe Kapp.com

Hank is not only a superb wordsmith, he’s a disciplined strategic thinker. Showing us the critical difference between benefits and features has caused us to rethink our whole marketing approach.
Rachel Huveldt
RGH & Associates

Let’s Talk
I don’t know if I have the exact creative solution to your particular problem, but I’m willing to evaluate the words and ideas you are currently using, for no charge, give you an opinion and tell you honestly if I think I can improve them. It won’t cost you a cent to chat and see if we can collaborate, one of my favorite things to do. If you put me to work, you’ll get the value of a seasoned professional without having to hire a full-service agency. Following is a summary of what else you’ll get.

Evaluation. Review existing marketing and/or branding strategies to determine consistency and effectiveness of language and messages used.
Strategic Planning. If needed, assist clients to formulate a sound strategy as a basis for creating compelling, sales-driven ideas and words.
Copywriting. Translate corporate marketing and sales objectives into high impact messages and craft powerful direct response vehicles.
Creativity. Employ unique Braindiving™ idea-generating technique to quickly create countless messaging possibilities.

So, call me at 408.605.2514 or email me at holguin@intocreative.net.

I’d like to write some killer copy for you, help you generate your winning idea or make your profits soar. Oh, I almost forgot. Of course, I charge a fee for my services, but we can talk about that when we meet. I realize that every client has different needs. Believe me, I’m willing to work within your budgets, so we’ll find a way to get it done and have some fun in the process. After all, creating winning ideas isn’t half the fun, it’s all the fun.

Hank

P.S. Incidentally, I have a video-conferencing capability on my Mac, so we can talk and see each other at the same time regardless of where you located on the planet.



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